Purple Thai offers delicious farm-to-table meals. Their 100% plant-based menu items blend traditional Thai recipes with local, organic produce to create one-of-a-kind offerings.
Without a physical location a key feature of the design approach was to focus and utilize the graphics to support a mobile-only initiative.
Focusing on the graphics that would communicate the idea of online orders and quick delivery helped making the brand's identity more modern and memorable. The logomark based on a message bubble is easily applicable to any packaging or marketing piece.
The overall aesthetic of the brand is young, fun and energetic, wich reflected in the chosen colour combinations and playful graphic elements.